The Planet Starbucks.”įunctioning as a flashback, the opening scene of Fight Club implies that the macrocosmic spectacle of commercialism is to blame for Jack’s apathetic condition. A Starbucks coffee cup is shown in close up, then a computer-generated pull-out shot of a bin, bursting with disposable commodities, is verbally annotated by a denouncement of global capitalism: “The IBM Stellar Sphere.
Everything’s a copy of a copy of a copy.” The camera tracks sideways, imitative of the mechanisms of the photocopier that Jack is using. When Jack, the lead protagonist and narrator of Fight Club (David Fincher, 1999), is at work, he monologues that “with insomnia, nothing’s real.